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广告翻译需要注意什么?

时间:2019-03-22 14:40:10 作者:


  广告是现在主要的一种推广方式,对一项产品有着重要的作用,所以广告翻译用词要准确,更要讲究实际效果,今天陪同翻译公司带大家了解一下广告翻译需要注意的事项。
  Advertising is now the main way of promotion, which plays an important role in a product. Therefore, the translation of advertisements should be accurate and pay more attention to the actual effect. Today, accompany the translation company to show you the matters needing attention in advertising translation.

  一、直译
  1. Literal translation

  译文在符合译入语言规范,又不会引起错误联想的前提下,既保留了原文的内容,又保留原文的形式。
  On the premise that the translated text conforms to the norms of the target language and does not cause incorrect associations, it retains both the content and the form of the original text.

  二、套译
  2. Set translation

  所谓套译是指套用文化色彩浓厚的名言佳句,以便营造一种亲切的氛围,使译语读者有一种似曾相识的感觉,从而引起共鸣。
  The so-called "paraphrasing" refers to the use of well-known words and phrases with strong cultural color in order to create a friendly atmosphere and make the target readers have a sense of deja vu, thus arousing resonance.

  三、意译
  3. Free translation

  当中英文的词序、语法结构和修辞手段存在很大差异时,应采用意译。译者必须摆脱原文形式,充分发挥想象力,使广告更符合译入语文化。
  When there are great differences in word order, grammatical structure and rhetorical devices between Chinese and English, free translation should be adopted. The translator must get rid of the original form and give full play to his imagination so as to make the advertisement more in line with the culture of the target language.

  四、注意事项
  4. NOTES

  翻译公司在翻译广告时首先要了解广告自身的特点。以译文是否达到与原文相同的宣传效果为标准,并且注意文化背景的差异,选择恰当的翻译技巧,做到语言自然、准确、简洁、易懂,以迎合不同受众的心理,进而实现广告的目的。
  When translating advertisements, translation companies should first understand the characteristics of advertisements themselves. Based on whether the translation achieves the same propaganda effect as the original text, paying attention to the differences of cultural backgrounds, choosing appropriate translation techniques, making the language natural, accurate, concise and easy to understand, in order to cater to the psychology of different audiences, and then realize the purpose of advertising.
  广告翻译是一项高深的技术活,想要提高广告翻译的技巧必须具备以上几点的要求。
  Advertising translation is a highly skilled job. To improve the skills of advertising translation, we must meet the above requirements.
 
 
 
 
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