时间：2019-03-22 14:40:10 作者：
Advertising is now the main way of promotion, which plays an important role in a product. Therefore, the translation of advertisements should be accurate and pay more attention to the actual effect. Today, accompany the translation company to show you the matters needing attention in advertising translation.
1. Literal translation
On the premise that the translated text conforms to the norms of the target language and does not cause incorrect associations, it retains both the content and the form of the original text.
2. Set translation
The so-called "paraphrasing" refers to the use of well-known words and phrases with strong cultural color in order to create a friendly atmosphere and make the target readers have a sense of deja vu, thus arousing resonance.
3. Free translation
When there are great differences in word order, grammatical structure and rhetorical devices between Chinese and English, free translation should be adopted. The translator must get rid of the original form and give full play to his imagination so as to make the advertisement more in line with the culture of the target language.
When translating advertisements, translation companies should first understand the characteristics of advertisements themselves. Based on whether the translation achieves the same propaganda effect as the original text, paying attention to the differences of cultural backgrounds, choosing appropriate translation techniques, making the language natural, accurate, concise and easy to understand, in order to cater to the psychology of different audiences, and then realize the purpose of advertising.
Advertising translation is a highly skilled job. To improve the skills of advertising translation, we must meet the above requirements.